If you are interested in the world of advertising, studying the subject to undergraduate level is a popular way to secure employment. There are many educational institutions in the UK that offer Bachelor of Arts degrees in advertising as a single subject, or as a degree with advertising combined with another subject. Knowing what is involved when you take up one of these courses will help you choose the right one for you.
In the UK a Bachelor’s degree can be studied full- or part-time. A full-time course will usually take a minimum of 3 years to complete. A part-time course could take up to 6 years. In Scotland, you may be able to study to ordinary level or Honours level, depending on whether you successfully complete the dissertation portion of the course. A dissertation is a substantial piece of original research, written up and presented at the end of the course.
Generally, degrees in advertising look at either how advertising works with a theoretical perspective, or how to actually advertise things practically. A few courses will look at both aspects together. You will need to decide whether you want to understand the purposes and impacts of advertising on society, or if you want to be an advertiser.
Bachelor’s degrees in advertising will usually cover all traditional media used to promote ideas and items to the public. This includes radio, television, film, print and outdoor advertisements. Courses also look at the Internet and how it has influenced advertising strategies, and can be used to promote any number of ideas, goods and services.
Coventry University offers a 3-year, full-time Bachelor of Arts with Honours degree in advertising through the Coventry School of Art and Design. The course covers both the theoretical and practical aspects of advertising. Communications management is a key theme throughout the programme, encouraging students to explore how different types of advertising can influence consumer behaviour.
The Coventry University degree also includes a module that allows students to take part in an industrial placement. This is a great way for students to work in a business environment with live briefs, and to network and build contacts to further their careers.
To gain a place on the Coventry University programme, applicants must have at least 260 UCAS Tariff points from any combination of level 3 qualifications. Tariff points can be accumulated from A- and AS-levels, BTEC National Awards, Certificates and Diplomas, NVQs, Scottish Highers and Advanced Highers, Irish Leaving Certificates, the Welsh Baccalaureate and a range of other qualifications listed on the UCAS web site. Students will also need at least 5 GCSEs or equivalent at grades A-C including English language.
At the University of Northampton, advertising can be studied as a major, minor or joint subject as part of the 3-year, full-time combined Honours degree programme. Taking advertising with another subject allows students to broaden their employment prospects. A popular choice is to study advertising with travel and tourism studies.
The advertising portion of the programme includes modules that gradually introduce the student to the world of advertising. In the first year, students gain an understanding of what advertising is and how it influenced society. During the second year, students look more closely at communications management and public relations. In the third year, students focus on the psychology of advertising and complete a dissertation.
To be accepted onto the University of Northampton combined Honours degree to study advertising, you will need between 220 and 260 UCAS Tariff points. Applicants would also benefit from having some previous experience in the field of advertising, perhaps through school projects or work experience placements.
Advertising is an exciting and dynamic industry that gives individual the opportunity to influence the way society thinks. It can be combined with many other subject areas such as music, design or languages to provide a well-rounded and flexible qualification at undergraduate level.