The younger generation is an online generation. The search for answers to any question, for information and to identify a solution provider is now an online search. Traditional, paper based information plays a small part in the world of this generation. This generation is oriented towards the Internet and increasingly accesses the Internet and all information requirements through mobile devices.
The young people that read newspapers and magazines are fast becoming the exception rather than the rule. Printed media can be effective in attracting leads and has some distinct advantages over an online facility. It is simpler to page through a paper brochure than through a website. It is easy to return to a topic of interest. Not all prospective students are oriented towards online media, so printed media must still play an important role in the generation of leads.
Online content has both advantages and disadvantages over printed media. Hyperlinks allow the reader to link to related content by a simple mouse click when needed. An online recruitment brochure can include links to more detailed course information, information about the campus and facilities, the benefits and value of the qualification and the minimum entry requirements.
A high quality website has become one of the essentials of any college. The design of the site and simple intuitive navigation are key requirements. For many prospective students, the college website is the first port of call when seeking out educational opportunities. The reader of printed media must make a call, send an email or complete a form for submission to the college. The online reader simply clicks on the relevant link.
Because of the simplicity of online link generation, it is very simple for prospective students to simply click on the link and submit their information. Without qualifying the prospects, there is a possibility of attracting vast numbers of responses that must each be dealt with manually.
The next step in the online lead generation process should therefore be to quality the leads. Rather than simply submitting the information of each prospect that expresses an interest, the next step should be a short form or questionnaire. The questions may be related to the minimum admission requirements and contact details. The end of the process could result in a simple response to the prospect advising that they qualify and that someone will be in touch soon. Advise the unqualified prospect that they have not qualified and what is required to qualify.
Online lead generation is a highly efficient and effective means of generating qualified leads. The results should far exceed those generated as a result of printed media.