Twenty years or less is all it takes to lose the edge we gained by graduating from college, no matter whether we gained a bachelors, masters or doctorate in the first place. Or maybe we didn’t get the chance to attend because we weren’t children of socio-economic privilege like me. In addition, for most of us, we’ve been diverted from our task by daily business tasks and family and children or social and community activities. We’re out-of-date and it shows. Not that we have no ideas, but ours may not be the most persuasive or current or profitable or salable. We’re looking dated.
Happens to everybody, we get good and then we get ordinary. We notice as we progress in business or the professions or government that there are less choices for us as we progress. Moving up essentially means moving out. There can be only one CEO per company and if you’re not he or she, you’re not going to get the biggest challenge or pay check. For sure, the max number of CEO’s or top professionals is less than 20 % of us. What’s more, the challenge from below to fill the strata you’re on is heightened. The newest guys are more energetic, more current, cheaper, and more able than you are. They fit the bottom line better. Not only that, but our industry may have changed and lost its place in commerce or our company’s competitive position may not be viable or for any number of reasons, personal change may be mandated.
In order to meet the challenges we impose on ourselves, we have the basic business choices of moving into sales and marketing or starting our own. Either way is a good choice. Today’s merchandising takes experience and judgment as well as gregariousness in order to create the urgency required to convince the buyer that there is immediate benefit to purchasing the features of your product or service. You are the CEO from moment one when you start your own. By far the majority of start-ups are in the same industry as the proprietor has been participating to date.
But there is a missing link, the vital bits of information which fill out the book of knowledge the marketing pro or proprietor will need for success. Depending on the circumstances and the industry, the need can be extensive or more minimal. For instance, starting the janitorial service company may require less than a scientific pursuit. However, the ability to convince the client that you janitorial service is key to his success will stand you above constantly competing on rock-bottom pricing as a sole inducement.
So everyone needs a knowledge upgrade at the onset and mid-career if not more than one mid-career. The question then becomes what data is valuable and whether the particular curriculum is just a repeat of old, dated stuff or can actually help. I’m of the opinion, sorry, that much of the adult education stuff is not much above a repeat of what should have been covered in secondary education/high school. Separating the wheat from the chaff is your key to the benefit you seek from this effort. Good Luck!